There is much talk about "Gaining the Buy Box" among FBA sellers.
What is the "Buy Box"?
The "Buy Box appears on all amazon product screens, it is to the right of a product photograph and directly beneath the title of the product. Amazon often are the first choice to buy from in the box, but they also provide alternate sellers. Most of the time these sellers will be FBA sellers, not always, but most of the time they are.
Gaining the Buy Box on mosst occassions is luck of the draw with a little help from an amazon algorithm that examines your data. The Buy Box cycles through several sellers on items where there are several FBA sellers. Each appearing in turn, to different customers or the same customer returning to a product page at a later time.
One good way to secure the Buy Box though is to be the ONLY FBA seller of an item.
I have noticed on several items where I have been the only FBA seller, that my name is appearing in the Buy Box, more often. Some of the Fulfilled by Merchant offers have appeared but more often it is my name that appears.
So Why is the Buy Box Good for Business?
Having the Buy Box is good for your business because, buyers don't have to find your listing, amazon have put you right there on the product page and a buyer may even click on your item without realising that they are not buying from amazon themselves.
Do I need to be the LOWEST PRICE to gain the Buy Box?
No you don't need to have the lowest price. I have sold items against penny sellers, some priced at over $10 or $20. The Buy Box is a nice place to get a sale from. Being an FBA sellers gives you that little extra chance of gaining this powerful online selling real estate.
So in your future stock buying trips look for items with as few FBA sellers as possible. Best of all those where there are No FBA sellers.
This raises your odds at gaining the Buy Box and hopefully catching the sale.
Please feel free to offer any feedback on this subject. Help your fellow sellers, make a decent living from FBA.
What is the "Buy Box"?
The "Buy Box appears on all amazon product screens, it is to the right of a product photograph and directly beneath the title of the product. Amazon often are the first choice to buy from in the box, but they also provide alternate sellers. Most of the time these sellers will be FBA sellers, not always, but most of the time they are.
Gaining the Buy Box on mosst occassions is luck of the draw with a little help from an amazon algorithm that examines your data. The Buy Box cycles through several sellers on items where there are several FBA sellers. Each appearing in turn, to different customers or the same customer returning to a product page at a later time.
One good way to secure the Buy Box though is to be the ONLY FBA seller of an item.
I have noticed on several items where I have been the only FBA seller, that my name is appearing in the Buy Box, more often. Some of the Fulfilled by Merchant offers have appeared but more often it is my name that appears.
So Why is the Buy Box Good for Business?
Having the Buy Box is good for your business because, buyers don't have to find your listing, amazon have put you right there on the product page and a buyer may even click on your item without realising that they are not buying from amazon themselves.
Do I need to be the LOWEST PRICE to gain the Buy Box?
No you don't need to have the lowest price. I have sold items against penny sellers, some priced at over $10 or $20. The Buy Box is a nice place to get a sale from. Being an FBA sellers gives you that little extra chance of gaining this powerful online selling real estate.
So in your future stock buying trips look for items with as few FBA sellers as possible. Best of all those where there are No FBA sellers.
This raises your odds at gaining the Buy Box and hopefully catching the sale.
Please feel free to offer any feedback on this subject. Help your fellow sellers, make a decent living from FBA.
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