I have spent some of this morning analyzing my first half year sales figures.
The first four months until October showed a good sales record with a 100% growth from June until September, October showed identical sales to September.
November however shoed a 59% decline in sales.
I knew November had the potential for a bad month, with the FBA (Fulfilment by Amazon) system almost nothing was shipped between the Monday before Thanksgiving until the following Sunday. But these disappointing sales are not only due to the loss of a whole trading week.
I think from analysis of weekly ssales my downturn actually began mid October, co-incidentantly at the same time as the Government shutdown.
Not saying here that government workers spend all day shopping online, there could be the worry of people expecting lower paychecks in November and December, maybe unpaid benefits etc. A host of Government inspired worries.
December figures are looking as though they are above the level for September and early October so we could see a bumper sales season over my first online Holiday period.
We will be back again in about a month with the real December figures.
Until my next post. All the best for both the Holidays and a A Happy New Year.
The first four months until October showed a good sales record with a 100% growth from June until September, October showed identical sales to September.
November however shoed a 59% decline in sales.
I knew November had the potential for a bad month, with the FBA (Fulfilment by Amazon) system almost nothing was shipped between the Monday before Thanksgiving until the following Sunday. But these disappointing sales are not only due to the loss of a whole trading week.
I think from analysis of weekly ssales my downturn actually began mid October, co-incidentantly at the same time as the Government shutdown.
Not saying here that government workers spend all day shopping online, there could be the worry of people expecting lower paychecks in November and December, maybe unpaid benefits etc. A host of Government inspired worries.
December figures are looking as though they are above the level for September and early October so we could see a bumper sales season over my first online Holiday period.
We will be back again in about a month with the real December figures.
Until my next post. All the best for both the Holidays and a A Happy New Year.
