Thursday, April 17, 2014

Slow Sales

There is a lot of talk on the amazon seller forums in recent days of slowing sales. People say that they saw very high sales throughout January until March, now those sales levels have fallen off a cliff.

I saw very high sales levels too in the  first quarter of the year.

It was actually those sales levels that pushed me towards switching over to a pro-seller account on April 1.

People often see a fall in sales as a result of something either they are doing wrong or something that someone else is doing to disrupt their business, but I do not feel that is the case here.

The first quarter saw very poor weather across the U.S. people spent well at Christmas and the amazon gift card was a common purchase. All that money has to go somewhere before it gets lost at the back of a drawer. So people shopped at amazon.

I have been in the retail business for thirty some years and the period from March to late May was alwys a tricky period to call. It always saw a fall in sales  even in England, a nice spike for me in my newsagent/sweet shop was an April Easter, lots of chocolate to sell then. Today with books it is not so easy.

Anyway we have funds to continue our stocking plan to have over 1,000 items in inventory by the 31st August this year.

Ups and downs are all part of life and this is just one more down.  Without downs would we even know what up is?